Nataliya is a search engine scientist turned growth marketer with over 20 years of experience helping brands and their executives articulate their visions, craft and tell their stories, measure their impact, and achieve measurable business growth.
A true disruptor and visionary, Nataliya is a seasoned and award-winning marketing professional having worked across multiple verticals (retail, fintech, fitness, cannabis, financial services, healthcare, pharma, adtech, martech, delivery, eCommerce, professional services, emerging technologies) at every stage of business maturity (large enterprise corporations to bootstrap startups). Over her 20+ year career, Nataliya has developed a mastery of the entire marketing ecosystem that enables her to craft ROI-driven growth strategies, drive sales, boost corporate and executive visibility, develop high-impact content marketing strategies, and consistently achieve unprecedented results. Nataliya is commonly brought in when other growth agencies fail.
Experienced in both agency and in-house marcomms, Nataliya has designed and implemented business growth initiatives for clients and c-suite executives across B2B, B2C, and B2B2C industry players, including Equinox Fitness, Freshly, Skymint Cannabis, Nutrafol, DailyPay, LifeStance, and The Optimism Company. Nataliya has worked extensively with cross-disciplinary teams, developing a unique approach to integrating paid and organic marketing efforts for a holistic approach to audience and customer growth.
Nataliya has served in many leadership roles throughout her career, including co-founding Zenna Consulting Group, integrated marketing, and communications firm focused on helping leaders and brands gain measurable awareness and new customers. Nataliya also built and led Rubenstein Communication’s entire Reputation Management practice where she oversaw their digital reputation offering for 10 years.
She is also an executive advisor for InTandem, a community mobilizing to support founders from underrepresented groups scale.